I help independent fashion & lifestyle ecomm brands improve sales, build CLV, and scale by giving their customers a reason to buy for life.

Increase CLV

STAND OUT FROM THE COMPETITION AND REACH CUSTOMERS FOR LIFE - NOT JUST FOR ONE-TIME PURCHASES.

Lower CAC

SPEND LESS ON EXPENSIVE ONLINE ADS THAT DON'T CONVERT SO YOU NEVER HAVE TO PASS ON THOSE COSTS TO CUSTOMERS.

Build brand love

DON'T JUST BE ANOTHER ECOMM BRAND - CREATE COMMUNITY AND BUILD A LOYAL CUSTOMER BASE BEYOND YOUR LABEL.

Reach revenue goals

GET PAST THAT REVENUE PLATEU AND CONTINUE TO GROW A SUSTAINABLE, PROFITABLE BUSINESS.

Fashion & lifestyle ecomm brands, I know you are dealing with a highly saturated market, constantly squeezed margins, and endless pressure to stay ahead of the content curve - I see the struggle and I am here to help.

Past Work⋆✴︎ ˚

⊹ ࣪ ˖ Testimonials ⊹ ࣪ ˖

"We didn't know what to expect when we started work with Laura. We were a startup with some ideas but no real plan.

After one conversation with us, she not only understood our brand but she knew where it needed to go.

She gave us so much more than just brand identity, she honestly shaped our creative direction and strategy that we use to this day.

She said everything we wanted to say but couldn't find the words to. So totally worth the money!

ADAM CYRIL //

LOCALMAJOR

“The biggest surprise was how quickly she identified the gaps we couldn’t see ourselves. The creative direction felt incredibly aligned with our brand.

Every recommendation was tied back to a real business goal. It completely changed the way we think about content, customer trust, and growth.”

For the first time, our marketing actually feels intentional.”

BETH GEORGE//

MUTT FILM

Laura took the bones of our brand and really built a deep, intentional visual story. She infused a thoughtful, intentional eye to everything from the website, to product photoshoots, and social media content .

She fully honored the feeling of the brand - homemade, vintage, a bit of a mess - and managed to elevate it into a premium experience across our platforms.

She was also incredibly patient, collaborative, and professional. A joy to work with. Since working with her my sales have tripled."

PETER VILLERS//

DEJA DESIGNS

About The Process

Beyond the Label is a strategic brand refresh designed for independent fashion and lifestyle ecomm brands ready to stand out, build trust, and drive more meaningful growth with their businesses.

Together we will uncover the biggest opportunity holding your brand back and turn those findings into a branding & content plan that elevates and aligns your brand at every touch point.

Instead of relying on more ads, more content, and more guesswork on how to grow your customer base and increase sales, you'll gain a focused creative strategy built around what actually motivates your ideal customer to stop, connect, and hit checkout.

The Service Breakdown

We kick off with a discovery call to discuss current pain points and growth goals for your fashion & lifestyle ecomm brand. From there I will conduct a comprehensive audit of your current site + socials and identify key creative opportunities to increase your sales, turn silent followers into repeat buyers, and reach those monthly revenue goals.

This phase will deliver you three months of content intended to transform how your brand shows up online. By refining your brand visuals, social media content, product photography, and customer experience, we'll create a cohesive online brand presence that builds trust, attracts new customers, and converts.

Once execution is complete, I’ll provide a detailed rollout blueprint so you know exactly how and when to bring your new content to life. By the end of the program, you’ll have a focused creative direction that resonates with your target audience, a direct path to converting followers into actual sales, and a content plan designed to support your growth.

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